Browsing All Posts published on »June, 2011«

Framework for brand thinking….

June 13, 2011

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1……… Branding today is about creating communities around ideas that pull 2.   Success depends on the ability to initiate experiences that evolve, adapt and are contributed to by consumers for sharing within their networks   3.   Behavioural insight is the engine of brand ideas   4.  Ideas have to be immediately recognisable for relevance, […]