Browsing All Posts filed under »Narrow the choice«

Sometimes it pays to suggest only two choices

May 17, 2011


In many situations¬† (and markets) there is a choice between A, B or C. Or at least that how you can present it. In the cola market there is Coke, Pepsi or Brand C.¬† In the infamous “war or terror”, there were those who were for , those against and those who weren’t sure. When […]