Where there’s muck, there’s creativity

Having a blocked drain is one of those moments when we have to make decisions fast. With Dyna “this”, Dyna “that”, Rod “this” and Rod “that” our choices for whom to call are complicated by the sheer amount of plumbers and drainage “experts” avialable, all offering a near identical service. And so when in this […]

If the choices for social media give you a headache, the decision for the remedy might be just as painful

Go Further and Just Do it

In the social era, the hallmark of an adaptive brand and business is one that moves quickly from “telling” what it does, through understanding and articulating the value that it creates – to having the confidence to communicate its sense of purpose through an idea.  All brands are on this journey and some got there […]

Framework for brand thinking….

1……… Branding today is about creating communities around ideas that pull 2.   Success depends on the ability to initiate experiences that evolve, adapt and are contributed to by consumers for sharing within their networks   3.   Behavioural insight is the engine of brand ideas   4.  Ideas have to be immediately recognisable for relevance, […]

Age of choice reading shortlist

1. (obviously) NUDGE : improving decisions about health, wealth and happiness. Thaler and Sunstein.   2. The Decisive Moment: how the brain makes up its mind. Jonah Lehrer.   3. The Drunkard’s Walk: how randomness rules our lives. Leonard Mlodinow