Browsing All Posts filed under »The paradox of choice«

Strange things happen when we have choices to make

May 17, 2011


An abundance of choice can quite often lead to inertia and/or paralysis.¬† And so optimizing choice and helping narrrow the choice have become key tools for businesses and brands today.¬† The now quite famous supermarket jam experiment (see separate post) conducted by academics from Stamford and Columbia Universities kicked off the thinking that consumer decison¬†behaviour […]