Browsing All Posts filed under »The paradox of choice«

Strange things happen when we have choices to make

May 17, 2011

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An abundance of choice can quite often lead to inertia and/or paralysis.¬† And so optimizing choice and helping narrrow the choice have become key tools for businesses and brands today.¬† The now quite famous supermarket jam experiment (see separate post) conducted by academics from Stamford and Columbia Universities kicked off the thinking that consumer decison¬†behaviour […]