Browsing All posts tagged under »The Age of choice – some history«

Strange things happen when we have choices to make

May 17, 2011

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An abundance of choice can quite often lead to inertia and/or paralysis.  And so optimizing choice and helping narrrow the choice have become key tools for businesses and brands today.  The now quite famous supermarket jam experiment (see separate post) conducted by academics from Stamford and Columbia Universities kicked off the thinking that consumer decison behaviour […]

The Age of Choice: how did we get here?

May 12, 2011

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I don’t take credit for this particular title, that I think probably lies with Jeff Bezos of Amazon fame and Charles Eames. Charles Eames wrote that “ beyond the age of information lies the age ot choice”.  He clearly had seen the message of Moore’s law and Algorithmic information theory, that in a future world […]